I first heard about the latte factor from David Bach. Since then, I have been much more aware of my expenditures on coffee. I do my best not to go to Starbucks, but I have been know to grab a coffee with a co-worker. The thing about my job is we get a meal allowance, so it seems that we shouldn't care about the money we spend at Starbucks. However, any money I do not spend, I get to keep. This morning I went with my co-worker to Starbucks, but I am happy to say that I didn't get anything. Yippee.
There are so many people in line in the morning every day. I cannot believe that there are 10-20 people in front of us all the time. I really feel that I should research investment into Starbucks' stock. It's seems that it should be have a high profit margin, it's addictive, and it's legal . . .
Tuesday, June 13, 2006
Starbucks
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3 comments:
Funny you mention Starbucks, I just watched a special on Howard Schultz, CEO for Starbucks. When talking to shareholders he mentioned an initial investment of $10k when the company just started in the early 90's, would have been worth over $600k today.
I'm impressed that with all the outlets all over the world, they're all company owned, no franchises.
If only I had invested back then . . .maybe later this year . . .they have such a good business . . .it's addictive, so people just keep on coming back.
Starbucks is great business. But I always seem to dislike the smell in their coffee shops. There is something about the milk they put in every drink I think.
Was it accepted to go to the Starbucks without buying anything, or did your co-workers think you were strange?
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